Tourism Trends

Oxford Economics presents positive forecast  calling for an increase of 4.2% to global outbound travel in 2017. According to ITB world travel trend report 2016-2017, outbound travel by Europeans grew by 2.5% in the first eight months of 2016. Among major source markets, the top performers in terms of outbound growth were Poland and Ireland (both +7%), the UK, Netherlands, Spain and Denmark (all +6%) while the German market grew by 4%. Europeans went on slightly longer international trips in 2016 and in terms of length of stay, there was a 2% increase in shorter outbound trips (1-7 nights), which make up around two thirds of all trips, a 1% rise in medium-length trips (8-15 nights) and a 5% increase in long trips (16+ nights). The overall average spend per trip was stable at 910 euros. In general, Europeans stayed closer to home, resulting in a 3% rise in trips to destinations within Europe.

IPK predicts a 4% rise in European outbound trips in 2017, based on its Travel Confidence Index which measures travel intentions for the next year, with destinations perceived as “safe” will lead the growth trends.